Norms

Many of us are familiar with the political horse trading that’s part and parcel of the modern romantic relationship. We do Thankgiving with your parents, and Christmas with mine. I take the dog to the groomers, you mow the lawn this week. This kind of trading is an example of an exchange norm in a relationship. In academic papers, an exchange norm is typically contrasted with a communal norm. The exchange norm, while sometimes very convenient, may not be optimal. Indeed, much of the book 80/80 Marriage by Nate and Kaley Klemp deals with how to move away from the idea of fairness (a key requirement for a successful exchange) to a relationship defined by radical generosity and a spirit of shared success. One argument they make that it’s often impossible to draw an equivalence relationship between the things being traded – how many kitchen countertop wipe-downs are equal to one trip to the dog groomer? The subjectivity inherent in the valuations rendered by each side makes this kind of exercise fraught. ...